Milestones on Mainstreet: October 2008

Sleepy Hollow
During the days of the horse drawn carriage, Sparta was booming and Mr. McGowan had elevated dreams when he began building his hotel. The farming community was considered the next best thing to the big city of Grand Rapids; therefore his capital venture seemed a
sure bet. Up until the advent of the auto, Sparta was a good stopover; whether by rail or trail, salesmen traveling their territories could always use a room. However, as life sped up remotely, it faded locally and there was no longer a reason to stop and stay in a sleepy, little bygone town. Or so it may appear. Beyond Division Street, could there actually be a division between the here and the hereafter?
Creative Divide
Currently the home of Print Metro and Creative One Gallery, the original exterior of the McGowan building remains undisturbed, but the same cannot be said for the interior. Looking through the elegant spindles and up the graceful banister highlighting the lost lobby, it’s easy to imagine the mortals who have crossed over those portals above; but what about the immortals that cross our paths in Sparta’s present Downtown Historic District?
It is said that ghosts return to places where their earthly counterparts enjoyed life and perhaps our local unexplainables need none other but to remain in that happy place. How else to explain a non-operating vacuum cleaner discovered running all night long while not even warm to the touch the next morning? Who would’ve turned it on after hours, was it purely an inquisitive interest in a contemporary contraption?
Then there are the giant, double doors that take a genuine shove to open; to the amazement of two witnesses, why would they suddenly swing wide? Nothing malevolent, but the apparent locking and unlocking, opening and closing of doors seem to be the work of an imperceptible prankster. While seeing may be believable, believing may also be in feeling a presence within. What does a surprised spectator say to a curious specter; fully dressed as a butcher, complete with long, white apron, rolled up sleeves and rumpled pant legs above untied boots?
Whodunit
Today’s Around the Corner Antiques displays its movie theater history in its vaulted ceiling where the projection room was once housed. If the upper floor is uninhabited, what explanation is there or the noises and constant commotion therein? Brimming with age old objects, why would they be continually misplaced? Are long-ago owners still attached to cherished possessions and unwilling to bury the past? Or is there an unseen projectionist at work?
Happily Ever After
Nelson Shaw appropriately named his spacious livery the Palace. Going ‘Round Again as a consignment department store, Moonlight Madness may not be so farfetched. Invisible footsteps have been heard so often from below that it’s become commonplace and hardly worth the effort of calling up, let alone walking up, to the second floor to check if anyone’s there. Broad expanse as it may be, double checking is always unrewarding. Upon hearing inexplicable squeaking hangers or possibly a moving rack, one still can’t help but wonder if Mrs. Shaw is looking for something special to wear. Who knows what she would be partial to these days?
Night at the Opera
Even into her nineties, plenty of stage presence kept Myrtie Brown in style long after her husband had passed. From the theater at the top of the Opera House to the Knights of Pythias and dance studio at the bottom, her theatrical residence overflowed with garments. While spending the night in Myrtie’s upstairs bedroom a young guest was astonished to be awakened from a deep sleep. Standing in the doorway before her was a man in full regalia, complete with plumed hat! With buried head in pillow, she trembled in fear and prayed herself back to sleep. The next day she cautiously wandered the halls and discovered Myrtie’s magnificent millinery, but it was what
was hanging behind the showcase that sent shivers down her spine. Amidst the costumes on display were the very clothes that her theatrical apparition had been wearing! Was her dramatic visitor Orly Brown, wondering who was sleeping in his bed or merely a dressed-to-impress vaudevillian?
History’s Mysteries
Full of history as well as mystery, present-day Sparta is haunted with many memories. Whether it’s a past remembrance of Arzie Pinckney’s from the Sparta Sentinel Leader or a more recent happening, local haunts have always been an interest to young and old alike.
Be it a favorite place of visiting or a place of supernatural visitation, both old and new accounts of our hometown hangouts are only meant as considerations as well as entertainment. As we face our future by reviving our past, we are simply making the village of Sparta what a neighborhood should be.
Do you have news to share of an ethereal event? Contributions are welcome, please contact toni@tonipayne.com or call (616) 887-0911.

Spend in Sparta ... The Trend You Can't Afford to Ignore!

Are you easily lured by the flashy attractive ads of big chain stores? The “huge price drops” on inventory that usually require some fine print? As the age old adage goes, if it sounds too good to be true, then it probably is.

With the increase in gas prices today, driving from downtown Sparta to the Alpine shopping district, let alone to “The Mall”, may be more expensive than you imagined… big time. The distance from Downtown Sparta to Interstate 96 is 15 Miles (Thank you Mapquest). This means that after driving 15 miles to your destination and then 15 miles back to Sparta, you’ve just added 30 miles to your gauge. With a vehicle that gets 20 miles per gallon, that is 1.5 gallons of gasoline round trip, and it makes you feel the crunch at the pump. You can do the mental math on this one: although this month gas is down to 3.00 per gallon, a “quick” round trip jaunt to Alpine will cost you $4.50 in fuel expenses. Remember when gas was nearly $4.50 a gallon?

AAA Breaks it down
When you break it down even further, according to the 2007 AAA annual study “Your Driving Costs”, experts found that motorists pay an average of 62.1 cents per mile after taking into account gas, oil, maintenance and tires, as well as insurance, depreciation, financing charges, license, title and registration. (The make and model of the vehicle would have a direct impact on the cents paid per mile as well.)

Here are the estimated numbers for a 2003 vehicle:
62.1 cents per mile x 30 miles from Sparta to Alpine and back = 1,863 cents ($18.63)

$18.63! Nearly $20 for a round trip “just” down to Alpine and back.

Time is Money
And what about your time spent? For going 30 miles at an average of 55 mph you spend almost 33 minutes on the road. That is, if there isn’t construction, an accident, or rush hour delays, either.

Now let’s say a big box store on Alpine is having a sale. You see an ad for a great item that is on sale for $10.00 after a mail-in rebate. Maybe you could find it in Sparta for $20 regular price. After all is said and done, if you run down to Alpine to pick up your one item, you would have paid $28.63 because of travel expenses (not to mention postage for that rebate and your precious time you would have spent on the road, polluting the air)! You could have saved $8.63 by just shopping locally, purchasing the same item yet spending in Sparta.

Ask yourself if you are really saving enough to venture down to Alpine or Grand Rapids after a “deal” next time, if you could find the same items here in Sparta.

Thinking Local
Need an even bigger reward for shopping locally than merely saving money and lots of time? Simply put, that much MORE of the money you spend locally stays local. It is a great way to support the local businesses that sponsor community events, whose name you see on your kids’ Little League Team tee’s, and who buy the raffle tickets for your school fundraiser.

Here is a list of top reasons to “Spend in Sparta”:

*Significantly more money re-circulates
When you purchase at local businesses, more money is kept in the community because local businesses often purchase from other local businesses, service providers, and local growers.

*Non-profits organizations receive greater support from local businesses

*Environmental impact is reduced
Local businesses make more local purchases requiring less transportation and usually set up shop in town centers rather than on the fringe. This generally means contributing less to sprawl, congestion, habitat loss and pollution.

*Most new jobs are provided by local businesses.
Small local businesses are the largest employers nationally. The workplace, pay, and benefits tend to be better as the owners live in the same community as their employees.

*Local business owners invest in community.
Local businesses owned by people who live in this community are less likely to leave and are more invested in the community’s future.

*Competition and diversity leads to more consumer choices.
A marketplace of thousands of small businesses is the best way to ensure innovation and low prices over the long-term. Research shows that entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.

While considering Holiday Shopping this season, give a second thought to our local businesses here in Sparta to see if there isn’t something you can find on everyone’s gift list that will support our community and our local businesses. And be sure to take another look in Downtown Sparta for your everyday needs-- this may be something you can’t afford to ignore! (Sources: www.localfirst.com, www.mapquest.com, and www.aaaexchange.com )

posted by Elizabeth Gorski, DDA Director and Gabi Amaya-Baron